FOR DECADES, VERIZON HAS CONNECTED PEOPLE ACROSS AMERICA. TODAY, THAT CONNECTION MATTERS MORE THAN EVER.


ICE detentions in the U.S. have surged, and a lot of families are struggling to locate their loved ones. Why? Finding someone depends on access to one critical piece of information: an A-number, a unique identifier used to track individuals through immigration proceedings.

Inside detention, sharing this number becomes the key to accessing legal aid and contacting the outside world. But sharing it isn’t guaranteed. Detainees get ONE phone call, and if the call goes unanswered, they can disappear into the system for years.

But there’s a way to make sure someone always picks up.

Verizon transforms its 24/7 customer service into a lifeline: The In Case of Emergency Number. An always-answered, easy-to-remember hotline where detainees can securely share their A-number. Verizon stores it safely online, making it accessible to families and lawyers searching for them.

Multilingual support ensures every voice is understood. To make the number unforgettable, we’ve shaped it like the Verizon V. Trucks displaying the number will drive through areas surrounding detention centres and remain parked directly outside them, ensuring the lifeline is visible where it’s needed most. Connection only matters if it’s there when it counts most.


CLIENT: Verizon
AD: Edith Årjes
CD: Melker Snöwall, Johanna Körner
Copywriter: Fiona Östlund, Elsa Ekholm