The campaign borrows the visual language of classic car commercials to showcase the body’s natural performance. With strength, endurance and mobility as key features.
OOH reflects the same creative direction.
Across Nike stores and key everyday locations, Nike vending machines let people unlock “upgrade packages” for their OG Vehicle, helping them tune, fuel and build their body. Connected to the Nike Training app, every workout and everyday movement counts towards progress.
The more you move, the more you unlock.
Like these Nike Training shorts, for example.
The campaign also appears where car advertising usually lives: in print. Turning the human body into the most unexpected vehicle on the page.
