Nightlife should mean freedom. But for too many young people in the U.S., it also comes with fear. Drink spiking is on the rise, with 70% saying they’ve experienced or witnessed it.

ABSOLUT turns a forgotten club accessory into a cultural statement. We reimagine the cocktail stirrer as both a piece of nightlife art and a discreet safety innovation. Hidden inside is technology that changes color to red if a drink is spiked with common substances. To most, it’s just a beautiful artpiece. To those at risk, it’s quiet reassurance.

Rolled out across partner bars in major nightlife hubs, the stirrers blend seamlessly into club culture while quietly protecting those who need it most. Venues receive staff training and clear response pathways, making the innovation part of a larger safety ecosystem. The message is simple: No one should fear a drink.

KUND: ABSOLUT VODKA

TEAM: Fiona Östlund